2024 Social Media Benchmarks
| Platform | Engagement Rate | Reach | Impressions |
|---|---|---|---|
| 1.2% | 1500 | 3000 | |
| 2.3% | 2000 | 4000 | |
| 1.5% | 1800 | 3600 | |
| 0.8% | 1000 | 2000 |
Additional Insights
In 2024, the social media landscape has seen significant changes. With increased user engagement on Instagram and a steady growth in LinkedIn usage, marketers are shifting more of their budgets to these platforms. Here are some key takeaways:
- Instagram: With the highest engagement rate of 2.3%, Instagram continues to be a favorite among brands for visual content marketing.
- Facebook: Despite a lower engagement rate, Facebook's massive user base ensures high reach and impressions, making it a crucial platform for broad audience targeting.
- Twitter: Known for real-time updates and news, Twitter's engagement rate of 1.5% highlights its importance in live event coverage and customer service.
- LinkedIn: As the leading platform for B2B marketing, LinkedIn's 0.8% engagement rate may seem modest, but it provides unparalleled access to professionals and industry leaders.